Create professional ads for LinkedIn's business audience. Reach decision-makers with compelling, conversion-focused content.
Optimized specifically for LinkedIn's unique requirements and algorithm
Our AI understands B2B buying cycles and creates copy that speaks to business outcomes, ROI, and professional pain points. No consumer-style hype - just compelling business value.
LinkedIn users are in a professional mindset. Our AI generates content that matches this context - authoritative yet approachable, value-focused, and credibility-building.
Create ads optimized for LinkedIn's Lead Gen Forms. Compelling value propositions that make users willing to share their professional information.
Target specific industries with tailored messaging. Our AI adapts language, pain points, and benefits for different B2B verticals.
All the sizes you need, generated in one click
1200x627
Aspect Ratio: 1.91:1
Highest engagement, versatile
1080x1080
Aspect Ratio: 1:1
Mobile optimization, modern look
1080x1080
Aspect Ratio: 1:1
Multiple features, storytelling
1920x1080
Aspect Ratio: 16:9
Video content, webinar promos
300x250
Aspect Ratio: 6:5
InMail campaigns
1200x627
Aspect Ratio: 1.91:1
Webinars, conferences
Everything you need to know to succeed with LinkedIn ads
B2B purchases are fundamentally different from B2C. Buyers are spending company money, need to justify decisions to stakeholders, and prioritize risk reduction over novelty. Effective LinkedIn ads address these realities: focus on ROI, provide social proof from recognizable companies, reduce perceived risk with guarantees or trials, and speak to both logic and career advancement.
LinkedIn users are busy professionals. Lead with your value proposition - what business outcome will they achieve? Use numbers and specifics ("Reduce churn by 23%" beats "Reduce churn"). Include credibility markers (customer logos, awards, statistics). End with a low-commitment CTA (learn more, get the guide) rather than hard sells.
Professional doesn't mean boring. Use bold, clean designs that stand out in the feed while maintaining credibility. People images work well - especially professional headshots or team photos. Avoid stock photo clichés. Use your brand colors but ensure text is readable. Charts and data visualizations can be effective for complex products.
LinkedIn Lead Gen Forms pre-fill with profile data, reducing friction dramatically. But you still need compelling creative to get clicks. Offer genuine value in exchange for information - exclusive research, ROI calculators, industry reports. Our AI creates copy that clearly communicates this value exchange.
See how different businesses use LinkedIn advertising
Free trial promos, feature announcements, customer case studies
Thought leadership, webinar invitations, service overviews
Demo requests, ROI calculators, analyst reports
Job postings, employer branding, culture showcases
Real results from real marketers
"Our LinkedIn lead quality improved dramatically. The AI writes copy that attracts the right decision-makers."
"B2B copy is hard to get right. MakeContent nails the professional tone while still being compelling."
Your checklist for high-performing ads
Answers to common questions about LinkedIn advertising
LinkedIn users are in a professional mindset, actively thinking about their careers and businesses. They're more receptive to B2B messaging and willing to engage with business content. Our AI generates copy that speaks to professional pain points and business outcomes.
Single Image ads (1200x627) consistently have the highest engagement rates. Carousel ads work great for showcasing multiple features, case studies, or product benefits. For deeper engagement, consider Video ads with professional content.
LinkedIn's professional data is unmatched. Target by job title, function, seniority, company size, industry, and skills. Start specific and expand based on performance. Our ad copy is optimized to resonate with your specified target audience.
LinkedIn CPCs are higher than other platforms ($5-10+ typically) but quality is better. Aim for 0.4%+ CTR for Sponsored Content. For Lead Gen Forms, 10-15% conversion rate is good. Focus on lead quality, not just quantity.
Lead Gen Forms have higher conversion rates due to auto-fill, but landing pages allow for more qualification and tracking. We recommend testing both. Our AI creates compelling copy for either approach.
For ads, frequency depends on audience size. Smaller audiences (under 100k) can see ads 2-3 times weekly; larger audiences can handle more. Monitor frequency in Campaign Manager and refresh creative when engagement drops.
No design skills needed. No credit card required. Generate your first ad in under 60 seconds.