Google Display Ads

Google Display Ads Made Simple

Generate banner ads for the entire Google Display Network. All sizes, all formats, one click.

90%
Internet Users Reached
Massive scale
35B
Daily Impressions
Unmatched reach
0.46%
Average CTR
Industry benchmark
$0.63
Average CPC
Cost-effective

Why Use AI for Google Display Ads?

Optimized specifically for Google Display's unique requirements and algorithm

All GDN Sizes at Once

Generate all standard Google Display Network sizes from a single prompt. No more tedious resizing or reformatting - every size is optimized for its placement.

Responsive Display Assets

Create assets for Google's responsive display ads: multiple headlines, descriptions, and images that the algorithm can mix and match for optimal performance.

Clear CTAs That Convert

Display ads have milliseconds to capture attention. Our AI creates bold, action-oriented CTAs positioned for maximum visibility and click-through rates.

Brand-Safe Designs

Every ad follows Google's advertising policies and best practices. Clean designs that represent your brand professionally across the display network.

Supported Google Display Ad Formats

All the sizes you need, generated in one click

728x90

Leaderboard

Aspect Ratio: 8:1

Top of page placement, high visibility

300x250

Medium Rectangle

Aspect Ratio: 6:5

Most available inventory, versatile

160x600

Wide Skyscraper

Aspect Ratio: 4:15

Sidebar placements, sustained visibility

300x600

Half Page

Aspect Ratio: 1:2

High impact, premium inventory

336x280

Large Rectangle

Aspect Ratio: 6:5

In-content placements

970x250

Billboard

Aspect Ratio: 97:25

Maximum impact, top of page

320x50

Mobile Leaderboard

Aspect Ratio: 32:5

Mobile apps and sites

320x100

Large Mobile Banner

Aspect Ratio: 16:5

Mobile with more creative space

Google Display Advertising Guide

Everything you need to know to succeed with Google Display ads

Understanding Display Ad Sizes

The Google Display Network has dozens of ad sizes, but not all are created equal. The 300x250 Medium Rectangle has the most available inventory and works well across devices. The 728x90 Leaderboard is ideal for top-of-page placements on desktop. Skyscrapers (160x600, 300x600) work well for sidebar placements with sustained visibility. MakeContent.io generates all essential sizes so you never miss placement opportunities.

Design Principles for Banner Ads

Effective display ads follow the 3-second rule: users should understand your offer within 3 seconds. Use high contrast between background and text. Keep copy minimal - one headline, one value proposition, one CTA. Use brand colors consistently across all sizes. Include your logo in a consistent position. Our AI applies these principles automatically.

Responsive Display Ads

Google's responsive display ads automatically adjust size, appearance, and format to fit available ad spaces. You provide headlines (up to 5), descriptions (up to 5), images, and logos - Google's algorithm does the rest. This format typically outperforms static banners. MakeContent.io generates all the assets you need for responsive campaigns.

Targeting and Placements

The GDN offers contextual targeting (appear on relevant content), audience targeting (reach specific demographics/interests), and remarketing (re-engage past visitors). Each targeting method benefits from different creative approaches. Our AI can adapt messaging for prospecting versus retargeting campaigns.

Google Display Ads by Industry

See how different businesses use Google Display advertising

E-commerce

Dynamic remarketing, product-focused banners, seasonal promotions

B2B/SaaS

Brand awareness campaigns, whitepaper promotions, demo signups

Real Estate

Property listings, local targeting, luxury imagery

Education

Program promotions, enrollment campaigns, webinar ads

What Our Users Say

Real results from real marketers

"Creating banner ads used to take our design team days. Now we generate entire campaigns in minutes."
R
Robert Kim
Digital Marketing Manager, TechFlow
80% time savings
"The responsive display assets perform incredibly well. Google's algorithm loves having multiple creative options."
A
Amanda Foster
PPC Specialist, GrowthLab Agency
45% CTR improvement

Google Display Ad Best Practices

Your checklist for high-performing ads

  • Generate all common sizes for maximum reach
  • Use high contrast between text and background
  • Include a clear, compelling CTA
  • Keep text minimal and scannable
  • Position logo consistently across sizes
  • Create responsive display assets
  • Test different value propositions
  • Ensure brand consistency across all banners

Google Display Ads FAQ

Answers to common questions about Google Display advertising

Which Google Display sizes should I use?

Start with 300x250 (Medium Rectangle) and 728x90 (Leaderboard) - they have the highest available inventory. Add 160x600 and 300x600 for comprehensive coverage. For mobile, include 320x50 and 320x100. MakeContent.io generates all these sizes automatically.

Can I create responsive display ads?

Yes! We generate all the assets you need for responsive display ads: multiple headline variations, descriptions, landscape and square images, and logo placements. Upload these to Google Ads for algorithm-optimized combinations.

Do the ads meet Google's policies?

Our AI is trained to generate policy-compliant ads, avoiding prohibited content and following Google's advertising guidelines. We ensure proper contrast ratios, readable text, and appropriate imagery.

How much text should I include in display ads?

Less is more. Stick to one clear headline (5-7 words), one value proposition, and one CTA. Users aren't reading display ads - they're scanning. Make every word count.

Should I use animation in display ads?

Currently, MakeContent.io generates static display ads, which are widely accepted and often outperform animated ads. Static ads also load faster and work across all placements. Animation support is on our roadmap.

How do I track display ad performance?

Use Google Ads conversion tracking and Google Analytics. Focus on view-through conversions in addition to click-through - display ads often influence purchases even without direct clicks.

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