Create thumb-stopping Instagram ads that feel native to the platform. AI-powered visuals and copy that convert.
Optimized specifically for Instagram's unique requirements and algorithm
Instagram is a visual platform, and our AI understands that. Every ad is designed to be aesthetically pleasing first, with copy that complements rather than competes with the visuals.
Ads that feel like ads don't work on Instagram. Our AI creates content that blends seamlessly with organic posts while still driving conversions.
Get AI-suggested hashtags based on your industry, content, and target audience. Maximize organic reach alongside your paid campaigns.
Vertical content requires different design principles. Our AI creates Stories and Reels ads with proper safe zones, engaging hooks, and swipe-up optimization.
All the sizes you need, generated in one click
1080x1080
Aspect Ratio: 1:1
Versatile format that works everywhere
1080x1350
Aspect Ratio: 4:5
Maximum screen real estate on mobile
1080x1920
Aspect Ratio: 9:16
Immersive experiences, swipe-up links
1080x1920
Aspect Ratio: 9:16
Viral reach, younger demographics
1080x1080
Aspect Ratio: 1:1
Product catalogs, storytelling
1080x1080
Aspect Ratio: 1:1
Discovery, reaching new audiences
Everything you need to know to succeed with Instagram ads
Instagram users have high visual standards. Your ads need to feel like they belong on the platform - not like interruptions. This means cohesive color palettes, high-quality imagery, thoughtful composition, and designs that match current visual trends. MakeContent.io analyzes trending Instagram aesthetics and generates ads that feel native while still standing out.
Each Instagram placement has its own culture. Feed posts are polished and curated - users expect high production value. Stories are more casual and behind-the-scenes, with interactive elements like polls and questions. Reels are entertainment-first, with trends, music, and quick cuts. Our AI adapts your message to each format's unique expectations.
Instagram captions can be up to 2,200 characters, but the first 125 characters are crucial - that's what shows before "more." Lead with your hook or CTA. Use line breaks for readability. Include a mix of branded and community hashtags (5-15 is optimal). End with a question or CTA to drive engagement. Our AI crafts captions that follow these best practices.
Instagram Shopping has transformed the platform into a storefront. Tag products directly in your ads, create shoppable posts, and build collections. Our AI generates shopping-optimized creative that showcases products in aspirational contexts while making the path to purchase seamless.
See how different businesses use Instagram advertising
Lifestyle imagery, influencer-style content, shoppable posts
Mouth-watering visuals, Stories with location tags, UGC-style content
Transformation content, workout snippets, motivational Reels
Destination inspiration, carousel trips, user photo contests
Real results from real marketers
"Our Instagram engagement went through the roof. The AI creates content that actually looks like it belongs on the platform."
"Finally, Instagram ads that don't scream "AD." Our followers actually engage with our promoted content now."
Your checklist for high-performing ads
Answers to common questions about Instagram advertising
It depends on your goals. Feed posts (1080x1080 or 1080x1350) work great for brand awareness and consideration. Stories and Reels (1080x1920) drive higher engagement and conversions, especially for younger audiences. Carousel ads are perfect for showcasing multiple products or telling a story.
While Meta allows cross-posting, we recommend platform-specific creatives. Instagram users expect more polished, visual-first content with a native aesthetic. What works on Facebook's diverse feed may feel out of place on Instagram. MakeContent.io generates optimized versions for each platform.
Yes! Our AI analyzes your industry, content, and target audience to suggest relevant hashtags. We recommend a mix of high-volume and niche hashtags (5-15 total) to maximize reach while maintaining relevance.
Critical. Users decide within 0.5 seconds whether to keep watching. Our AI creates attention-grabbing opening frames with bold visuals, text hooks, or unexpected elements that prevent swipe-aways.
Yes! We generate creative optimized for Instagram Shopping, with product-focused imagery and copy that drives purchase intent. You'll need to connect your product catalog in Meta Business Manager to tag products.
Quality over quantity. One well-crafted ad that you test thoroughly will outperform multiple mediocre ones. Refresh creative every 2-3 weeks to combat ad fatigue. With MakeContent.io, creating fresh creative is fast enough to maintain a healthy refresh rate.
No design skills needed. No credit card required. Generate your first ad in under 60 seconds.