Facebook Ads

Create Facebook Ads That Actually Convert

Generate scroll-stopping Facebook ads with AI-powered copy and visuals. Join 10,000+ marketers who create better ads in less time.

2.9B+
Monthly Active Users
Largest social platform
66%
Marketers Use FB Ads
Industry standard
9.21%
Average CTR
Across industries
$0.97
Average CPC
Cost-effective reach

Why Use AI for Facebook Ads?

Optimized specifically for Facebook's unique requirements and algorithm

AI-Optimized Copy for Facebook Algorithm

Our AI understands what makes Facebook ads perform. It generates copy that triggers engagement signals the algorithm loves - compelling hooks, emotional triggers, and clear CTAs that drive action.

All Formats, One Click

Generate ads for Feed, Stories, Reels, and Carousel simultaneously. No need to resize or redesign - every format is optimized for its specific placement.

A/B Testing Variants

Automatically generate 3-5 creative variants for every ad. Test different headlines, images, and CTAs to find what resonates with your audience.

Brand Consistency

Upload your logo, set your colors, define your tone. Every ad looks and feels like your brand - no more off-brand creatives.

Supported Facebook Ad Formats

All the sizes you need, generated in one click

1080x1080

Feed Square

Aspect Ratio: 1:1

Maximum reach, works on mobile and desktop

1200x628

Feed Landscape

Aspect Ratio: 1.91:1

Link ads, driving traffic to websites

1080x1920

Stories

Aspect Ratio: 9:16

Immersive full-screen experience

1080x1920

Reels

Aspect Ratio: 9:16

Reaching younger audiences, viral potential

1080x1080

Carousel

Aspect Ratio: 1:1

Showcasing multiple products or features

1200x628

Right Column

Aspect Ratio: 1.91:1

Desktop-only retargeting campaigns

Facebook Advertising Guide

Everything you need to know to succeed with Facebook ads

Understanding Facebook Ad Formats

Facebook offers diverse ad formats to match your marketing objectives. Feed ads appear in users' main scrolling experience and work best for awareness and consideration campaigns. Stories ads provide immersive, full-screen experiences that disappear after 24 hours - perfect for time-sensitive offers. Reels ads tap into Facebook's short-form video trend, reaching younger demographics with engaging content. Carousel ads let you showcase up to 10 images or videos in a single ad, ideal for e-commerce brands with multiple products. Each format has unique specifications and best practices that MakeContent.io handles automatically.

Writing Copy That Converts

Effective Facebook ad copy follows the AIDA framework: Attention, Interest, Desire, Action. Start with a hook that stops the scroll - a surprising statistic, a bold claim, or a relatable pain point. Build interest by expanding on the problem your product solves. Create desire by painting a picture of life after using your product. End with a clear, compelling call-to-action. Our AI is trained on thousands of high-performing Facebook ads and generates copy that naturally follows these principles while matching your brand voice.

Visual Best Practices

Facebook's algorithm favors visually engaging content. Use bright colors that contrast with the platform's white/blue interface. Feature people when possible - faces create emotional connections. Keep text overlay under 20% of the image for optimal delivery. Use high-quality images that look great on both mobile and desktop. MakeContent.io generates visuals that follow these best practices while maintaining your brand consistency.

Targeting and Audience Optimization

Great creative is only half the battle - you need to reach the right people. Facebook's targeting options include demographics, interests, behaviors, and custom audiences. Start broad and let Facebook's algorithm find your best customers, then narrow based on performance data. Lookalike audiences help you find new customers similar to your existing ones. Our ad copy is optimized to resonate with specific audience segments based on your industry and target market.

Facebook Ads by Industry

See how different businesses use Facebook advertising

E-commerce

Showcase products with carousel ads, retarget cart abandoners with dynamic ads

SaaS

Drive signups with value-focused copy and social proof

Local Business

Reach nearby customers with location-targeted awareness campaigns

Course Creators

Build authority with educational content, convert with webinar funnels

What Our Users Say

Real results from real marketers

"Our Facebook ROAS improved by 340% after switching to MakeContent. The AI just gets what works on the platform."
M
Marcus Chen
Head of Growth, StyleBox
340% ROAS increase
"We used to spend 3 hours per ad. Now it takes 3 minutes. The quality is actually better too."
J
Jessica Martinez
Marketing Director, FreshBites
60x faster creation

Facebook Ad Best Practices

Your checklist for high-performing ads

  • Use eye-catching visuals that stand out in the feed
  • Write a compelling hook in the first line of copy
  • Include a clear, action-oriented CTA
  • Test multiple creative variants
  • Match ad creative to landing page
  • Keep text overlay under 20% of image
  • Use social proof when available
  • Refresh creative every 2-4 weeks

Facebook Ads FAQ

Answers to common questions about Facebook advertising

What sizes work best for Facebook ads?

For Feed ads, 1080x1080 (square) offers the best mobile experience and highest engagement rates. 1200x628 (landscape) works well for link ads driving website traffic. Stories and Reels require 1080x1920 vertical format for full-screen immersion. MakeContent.io generates all these sizes automatically from a single prompt.

How many ad variants should I test?

We recommend testing 3-5 creative variants per ad set. This gives Facebook's algorithm enough options to optimize while keeping your budget focused. Test different hooks, images, and CTAs. Our AI generates multiple unique variants automatically so you can A/B test effectively without additional work.

Can I use my brand colors and logo?

Absolutely! Create a Brand Kit with your colors, fonts, logo, and preferred tone of voice. Every ad generated will match your brand identity perfectly. You can also extract brand elements automatically by entering your website URL.

How long should Facebook ad copy be?

It depends on your objective. For awareness campaigns, shorter copy (1-2 sentences) with strong visuals works best. For consideration and conversion campaigns, longer copy (3-5 sentences) that addresses objections and builds trust performs better. Our AI adapts copy length based on your campaign goals.

What makes a good Facebook ad headline?

Great headlines are specific, benefit-focused, and create curiosity. Use numbers when possible ("Save 50% Today"), address pain points directly ("Tired of [problem]?"), or make bold claims you can back up. Avoid clickbait - Facebook's algorithm penalizes it.

How often should I refresh my ad creative?

Most Facebook ads experience creative fatigue after 2-4 weeks. Monitor your frequency metrics - when the same user sees your ad 3+ times, it's time to refresh. With MakeContent.io, generating fresh creative takes seconds, so you can refresh regularly without the design bottleneck.

Do you support Facebook Advantage+ campaigns?

Yes! Our generated creatives work perfectly with Facebook's Advantage+ Shopping and Advantage+ App campaigns. We provide multiple creative assets that the algorithm can mix and match for optimal performance.

Can I create Facebook Lead Ads?

Yes, we generate creative assets and copy optimized for Lead Ads. The AI creates compelling value propositions that encourage form submissions while setting appropriate expectations for what users will receive.

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