Pencil is an AI platform focused on generating and predicting ad performance.
Feature Comparison
Feature
MakeContent
Pencil
AI Ad Generation
Both AI-powered
Performance Prediction
Pencil predicts winners
Video Ad Support
Pencil does video
Coming soon
Static Image Ads
Both support static
Brand Kit
Both have brand management
Website Analysis
Extract brand from URL
Self-Serve
MakeContent for all sizes
Enterprise focus
Transparent Pricing
Know costs upfront
Contact sales
30-Day Guarantee
Risk-free start
API Access
Both offer API
Pro plan
Pricing Comparison
Plan
MakeContent
Pencil
Entry
$88/mo - 50 ads
Contact sales
Growth
$170/mo - 200 ads
Enterprise pricing
Scale
$280/mo - 500 ads
Custom quote
Who Should Choose What?
Choose MakeContent if you need:
SMBs and startups
Transparent pricing needs
Quick self-serve setup
Static ad focus
Choose Pencil if you need:
Enterprise teams
Video ad production
Performance prediction
Large ad budgets
Our Verdict
MakeContent is ideal for businesses wanting transparent, self-serve AI ad generation. Pencil targets enterprises needing video and predictive features.