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B2B SaaS

CloudMetrics: 5x More Demo Requests with AI Ads

CloudMetrics, a B2B analytics platform, needed to scale their LinkedIn and Facebook ad campaigns without growing their marketing team.

5x
Demo Requests
62%
Lower CPA
40+
Variants/Week
$0
Design Costs

The Challenge

As a startup, CloudMetrics had a lean marketing team. They needed to test multiple value propositions and audiences but couldn't afford a designer or agency.

The Solution

MakeContent enabled CloudMetrics to generate professional B2B ads instantly. They created variants targeting different pain points and industries without any design work.

The Results

  • Demo requests increased from 20 to 100+ per month
  • Cost per demo dropped from $180 to $68
  • Expanded from 1 to 4 advertising platforms
  • Marketing team stayed at 2 people
"We compete with companies 10x our size on ad quality. MakeContent is our unfair advantage."
M
Marcus Thompson
Head of Growth, CloudMetrics

Implementation Timeline

Week 1

Setup Brand Kit with B2B professional tone

Week 2

Generated 30 LinkedIn ad variants

Month 1

Identified top-performing messaging

Month 2

5x demo volume achieved

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